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Attar or Ittar is a Persian term derived from 'attar', 'otto' or 'ottar', meaning perfume, aroma, fragrance, scent, or essence.

We at Bitterberries Bring to you choicest  varieties Of Ittar , like equally by Men and Women . These are made by the age old traditional methods by artisans in kannauj, a small Town in UP. 

The city is fondly referred to as the perfume capital of India. Kannauj is to India what Grasse is to France.